Privacy Policy
Protecting your personal information with transparency and care
Our Commitment to Privacy
At Smart Reports LLC, we take your privacy seriously. We understand the sensitive nature of fertility-related information and are committed to:
- Protecting your personal information
- Being transparent about our data practices
- Giving you full control over your data
- Complying with all applicable privacy laws and regulations
Last Updated: January 1, 2025
This Privacy Policy describes how Smart Reports LLC ("we," "us," or "our") collects, uses, stores, shares, and protects your personal information when you use our AI-powered application, MyFertility Report (the "Application"). We are committed to protecting your privacy and ensuring the security of your data. By using the Application, you consent to the practices described in this Privacy Policy.
We collect the following types of information:
Information You Provide Directly:
- Account Information: When you create an account, we may collect your name, email address, username, password (hashed and salted), and other contact information.
- Input Data: The text, images, audio, video, or other data you input into the Application for processing by our AI models. This includes prompts, queries, and any content you upload or create using the Application.
- Feedback and Support Requests: Information you provide when you contact us for support, report issues, or provide feedback on the Application.
- Payment Information: If you subscribe to a paid version of the Application, we collect payment information such as your credit card details or other payment method information. This information is processed by our third-party payment processor and is not stored on our servers.
- Profile Information: Information you choose to add to your profile, such as your profile picture, biography, or other personal details.
Information Collected Automatically:
- Usage Data: We collect information about how you use the Application, including the features you use, the time and date of your usage, the duration of your sessions, and the types of content you interact with.
- Device Information: We collect information about the device you use to access the Application, including the device type, operating system, browser type, IP address, device identifiers (e.g., advertising ID), and mobile network information.
- Log Data: We collect server logs that include information such as your IP address, browser type, referring/exit pages, operating system, date/time stamp, and clickstream data.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activity and preferences. You can control the use of cookies through your browser settings.
We use your information for the following purposes:
Providing and Improving the Application:
- To provide you with access to the Application and its features.
- To process your input data and generate AI-powered outputs.
- To personalize your experience and provide you with relevant content.
- To improve the Application's performance, functionality, and user experience.
- To develop new features and services.
Communicating with You:
- To respond to your inquiries and provide customer support.
- To send you important notices, updates, and security alerts.
- To send you promotional emails and newsletters (with your consent, where required by law).
Research and Development:
- To conduct research and development to improve our AI models and algorithms.
- To analyze usage patterns and trends to understand how users interact with the Application.
Security and Fraud Prevention:
- To protect the security and integrity of the Application and our users' data.
- To detect and prevent fraud, abuse, and other malicious activities.
Legal Compliance:
- To comply with applicable laws, regulations, and legal processes.
We may anonymize and aggregate your data to create statistical and analytical reports. Anonymized data is data that has been stripped of all personally identifiable information, making it impossible to identify you as an individual. We use anonymized and aggregated data for the following purposes:
- Improving AI Models: To train and improve our AI models without compromising your privacy.
- Research and Development: To conduct research and development to improve the Application and develop new features.
- Marketing and Business Intelligence: To understand user trends and preferences and to improve our marketing efforts.
Anonymization Techniques:
- Data Masking: Replacing sensitive data with generic values.
- Data Generalization: Replacing specific values with broader categories.
- Data Suppression: Removing sensitive data fields.
- K-Anonymity: Ensuring that each record is indistinguishable from at least k-1 other records.
- Differential Privacy: Adding noise to the data to protect individual privacy while still allowing for meaningful analysis.
We may share your information with the following categories of recipients:
- Service Providers: We share your information with third-party service providers who assist us with various aspects of the Application, such as hosting, payment processing, data analytics, customer support, and marketing. These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
- Legal Authorities: We may disclose your information to legal authorities if required by law or legal process, such as a subpoena or court order.
- Affiliates: We may share your information with our affiliates, subsidiaries, or parent company for business purposes.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
We will not sell your personal information to third parties.
We store your information on secure servers located in the United States of America (USA). We implement a variety of security measures to protect your information from unauthorized access, use, or disclosure, including:
- Encryption: We use encryption to protect your data in transit and at rest.
- Access Controls: We restrict access to your information to authorized personnel only.
- Firewalls: We use firewalls to protect our servers from unauthorized access.
- Regular Security Audits: We conduct regular security audits to identify and address vulnerabilities.
- Data Minimization: We only collect and retain the information that is necessary for the purposes described in this Privacy Policy.
While we take reasonable measures to protect your information, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your information.
We retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. We may retain anonymized and aggregated data indefinitely unless you specifically delete it.
Specifically, we retain:
- Account Information: As long as your account is active. If you delete your account, we will delete your account information immediately, unless we are required to retain it for legal or regulatory purposes.
- Input Data: We retain input data for a maximum of 5 years for the purpose of improving our AI models and providing you with a better experience unless you specifically delete it.
- Usage Data: We retain usage data for 12 months for analytical purposes.
We obtain your consent for the following activities:
- Collection and Use of Personal Information: By using the Application, you consent to the collection and use of your personal information as described in this Privacy Policy.
- Marketing Communications: We will obtain your explicit consent before sending you marketing emails or newsletters. You can withdraw your consent at any time by clicking the "unsubscribe" link in the email or by contacting us at [email protected].
- Sharing of Personal Information with Third Parties: We never share your data with third-party marketing companies.
You have the following rights regarding your personal information:
- Right to Access: You have the right to access the personal information we hold about you.
- Right to Rectification: You have the right to correct any inaccurate or incomplete personal information we hold about you.
- Right to Erasure (Right to be Forgotten): You have the right to request that we delete your personal information, subject to certain exceptions.
- Right to Restriction of Processing: You have the right to restrict the processing of your personal information in certain circumstances.
- Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
- Right to Object: You have the right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes.
- Right to Withdraw Consent: If you have provided consent to the processing of your personal information, you have the right to withdraw your consent at any time.
- Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe that we have violated your privacy rights.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 7 days.
We are committed to complying with all applicable privacy regulations, including:
- California Consumer Privacy Act (CCPA): If you are a California resident, the CCPA applies to the processing of your personal information. We comply with the CCPA, including providing you with the right to know what personal information we collect about you, the right to delete your personal information, and the right to opt-out of the sale of your personal information. (Note: As stated above, we do not sell your personal information.)
The Application is not intended for children under the age of 18. We do not knowingly collect personal information from children under the age of 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at [email protected]. We will take steps to delete the information as soon as possible.
Your information may be transferred to and processed in countries outside of your country of residence, including countries that may not have data protection laws that are as comprehensive as those in your country. We will take appropriate measures to protect your information when it is transferred internationally.
We may update this Privacy Policy from time to time. We will post any changes on this page and update the "Effective Date" at the top of the policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. If we make material changes to this Privacy Policy, we will notify you by email or by posting a prominent notice on the Application.
Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Smart Reports LLC
254 Chapman Rd, Ste 209 Newark DE 19702
Data Protection Officer (DPO): [email protected]
Or contact us using our contact page